We teamed up with Haircut creative director Simon Yang to bring you these bold, puff-stitched trucker hats that celebrate our roots and your style. Whether you're repping that jungle camo or the electric teal, both styles feature a classic mesh back and deep crown fit with an ultra-plush, high-density puff embroidery.
The 3D “HiCO” logo pops loud and proud across the front, with “100% Kona Coffee” stitched below in vibrant pink—a nod to what keeps us all going. It’s a wearable shoutout to quality, community, and island grind.
