HiCO Hawaiian Coffee

This drop is all about bold energy and love for the island community. Designed in Hōlualoa on Big Island by artist Haircut (Simon Yang), each tee reflects his signature style: vibrant, playful, and deeply inspired by the feeling of being alive—in faith, in color, and in community.

Printed on our custom-fit Shaka Wear Max Heavyweight, we brought the length to the waist but kept everything you love:

• 100% USA-grown cotton

• Iconic heavyweight durability

• Reinforced Lycra collar that holds its shape

It's a classic, leveled up. Streetwear meets soul. And it’s only here for a minute. Available in sizes S–2XL. Limited run—once it’s gone, it’s gone.

The Mahalo Farmer Tee honors the hands that grow our coffee—among rows of coffee trees rooted in volcanic soil and nourished by island rains. With a hand-drawn illustration of a local coffee farmers surrounded by coffee trees on the back and subtle front details that read “Mālama Ka ʻĀina” and “100% Hawai‘i Grown Coffee,” this tee keeps the focus on the roots.

Printed in deep forest green on a soft stone-colored heavyweight cotton, the cropped oversized fit brings comfort to a shirt with meaning.

Details:

• Boxy cropped cut with oversized fit

• Heavyweight 100% cotton

• Garment-dyed stone gray

• Front left & center chest graphics + full back illustration

• Designed in Hawai‘i

A tribute to our growers. Because behind every cup is a farmer.

Inspired by the heart and hustle of our barista ‘ohana, the Mahalo Barista tee is a tribute to the everyday magic behind the counter. Featuring our signature latte art leaf on the front and bold "Brewed w/ Love" artwork on the back, this shirt is all about good vibes, good coffee, and the people who make it all happen.

Printed on a soft-washed chocolate brown tee with oversized fit for laid-back comfort, it’s perfect for long shifts, lazy Sundays, or spontaneous coffee runs.

Details:

• Boxy cropped cut with oversized fit

• Heavyweight 100% cotton

• Garment-dyed chocolate brown

• Front + back screenprint graphics

• Designed in Hawai‘i

Mahalo to the hands that brew the magic. This one’s for you.

The Mahalo Kona Tee is a tribute to the roots of our coffee story—where surf, soil, and community come together. Featuring a bold “H” crest with coffee cherries and branches on the front, and a back graphic of surfboards nestled in tropical foliage, this design reflects the lifestyle and spirit of our home on the Big Island.

Printed in bright Kona blue on a soft stone-colored heavyweight tee, this cropped and oversized silhouette is made for everyday wear—whether you’re catching waves or catching up over cold brew.

Details:

• Boxy cropped cut with oversized fit

• Heavyweight 100% cotton

• Garment-dyed stone gray

• Front + back screenprint in Kona blue

• Designed in Hawai‘i

• Features: “Kailua-Kona • Kealakekua • Waikoloa” and a handwritten message that reads, “Be humble, be aware. Don't be afraid to make some waves"