Apparel

Introducing our newest project - MĀLAMA KA ‘ĀINA Hoodie

Care for the land. Tend to the land. Love the land. And it will continue to do the same to us.

This oversized T-shirt captures the essence of HiCO's commitment to quality and comfort while embodying a stylish yet understated aesthetic. It’s the perfect everyday piece that seamlessly combines fashion with functionality.

Introducing our newest project - MĀLAMA KA ‘ĀINA

Care for the land. Tend to the land. Love the land. And it will continue to do the same to us.

Oversized t. 

Introducing our newest project - MĀLAMA KA ‘ĀINA

Care for the land. Tend to the land. Love the land. And it will continue to do the same to us.

With its earthy, natural colors and classic design the Mālama Ka 'Āina snapback hat embodies the spirit of respecting and caring for the land. Crafted from high-quality materials, this hat combines a timeless style with a commitment to thoughtful intentions.

Introducing our newest project - MĀLAMA KA ‘ĀINA

Care for the land. Tend to the land. Love the land. And it will continue to do the same to us.

Oversized t. 

The brown and purple Hawaiian Coffee Beach Cap is inspired by HiCO's famous Ube Latte. Featuring a soft plush front and a mesh backing, it’s the perfect blend of comfort and style.

The soft blue Hawaiian Coffee Beach Cap brings low-key vibes with its subtle, smooth tones, offering a seamless look that’s effortlessly stylish. Featuring a soft fabric front and a breathable mesh back, it’s the ideal blend of comfort and understated style for your everyday look.

Introducing our newest project - MĀLAMA KA ‘ĀINA

Care for the land. Tend to the land. Love the land. And it will continue to do the same to us.

Oversized t. 

Inspired by the vibrant colors of the iconic Rainbow Eucalyptus tree on Big Island, this snapback is crafted from durable, high-quality materials. Designed with nature in mind, it's a bold statement piece guaranteed to make you stand out.

Rep this iconic native Hawaiian Hibiscus flower snapback from sunrise to sunset. With its eye-catching design, this hat ensures you’ll stand out in effortless style wherever your day takes you.

The HiCO Big Island Hoodie is a stylish and comfortable addition to any wardrobe. The hoodie features a large kangaroo pocket for your hands or personal items, and a drawstring closure for additional protection from the elements.

The unique design and vibrant colors of the Big Island Hoodie make it a timeless piece that will never go out of style.

HiCO x Veryable Hoodie

The hoodie features a large kangaroo pocket for your hands or personal items, and a drawstring closure for additional protection from the elements.

The unique design and vibrant colors of the Big Island Hoodie make it a timeless piece that will never go out of style.

Designed by @NoelBadgesPugh, the eel on the shirt is sure to make a statement, and will surely be a conversation starter among friends and family. Noel's design is sure to be a hit with HiCO fans, and a unique way to show off their style.

https://www.instagram.com/noelbadgespugh/?hl=en